CONVERSE

Campaigns created at Converse including Love For Our Icons—an homage to the Chuck Taylor—as well as collaborations with Kendrick Lamar & Dave Free’s pg Lang, Kasina, and Rick Owens’ DRKSHDW.
All content property of Converse.

SPRING 2025 Campaign

Love For Our Icons

Three pulse campaign targeting Converse’s creator audience, styled to invoke the classic yet gritty character of the Chuck Taylor. Pulses included: paid media, emails, converse.com homepage and wayfinding. Copywriter: Victoria Dinampo CD: Rachel Kayuk

Summer 2024 Campaign

Run star trainer launch

Campaign for the all new Run Star Trainer, launched in Summer 2024 in 5 color ways. Designs were intentionally developed to speak to a style-driven and versatile audience. Content and design drove outstanding site performance with 65% engagement, 13% conversion per click on the homepage tout (Average is 33% engagement and 7% CR per click). Campaign included: email, converse.com homepage, wayfinding, and product display pages.

Copywriter: Victoria Dinampo CD: Rachel Kayuk

HOLIDAY 2023 Campaign

Kendrick Lamar and Dave Free’s pg Lang

Collaboration campaign with pg Lang, created assets that clearly aligned to partner standards and embodied the mystery and fantastical nature of pg Lang’s project, with a strong focus on fate. The product had a same-day 100% sell through. Campaign included: emails, converse.com homepage, wayfinding, and product display pages.
Copywriter: Tava Chunn CD: Rachel Kayuk

Holiday 2023 Campaign

Kasina WeapoN

Collaboration campaign with South Korean streetwear brand, Kasina. Campaign included: email, converse.com homepage, wayfinding, and product display pages.
Copywriter: Rae Heim CD: Rachel Kayuk

SPRING 2024 Campaign

Rick Owens’ DRKSHDW TURBOWPN

Collaboration Campaign with Rick Owens’ DRKSHDW. In a campaign without lifestyle imagery, brought the power and presence of the TURBOWPN in through the play between oversized shoe and typography assets. Campaign included: paid media, email, converse.com homepage, wayfinding, and product display pages.
Copywriter: Cameron Wood CD: Rachel Kayuk